Launching the Zeekr brand in Norway
After another agency had said it couldn’t be done, we delivered Zeekr’s Norway launch campaign in a remarkably short space of time. This involved taking some existing animated out-of-home ads and adapting them heavily, with new images and new copy, as well as creating entirely new assets, all for a wide range of digital placements. In some cases, we wrote bespoke headlines to reflect the environments, such as airports and railway stations. We even retouched Zeekr’s library images to make them look less Mediterranean and more Nordic.
Stunning flagship store refits for Zeekr
A new entrant into the competitive European electric car market, Zeekr is unusual in that in Sweden and the Netherlands, it sells direct to consumers, rather than through a traditional dealer network. We were briefed to elevate the interior spaces in the brand’s city centre stores in Stockholm and Amsterdam, transforming these iconic retail locations into branded destinations worthy of the electric age.
Zeekr’s Diamond League sponsorship brought to life
With meetings all over the world, the Diamond League is one of the most important athletics competition series outside of the Olympics and World Championships. This made it an excellent springboard for the Zeekr brand to introduce itself to audiences across the globe. To make the most of this opportunity, we developed a range of ads, social content and promotional materials for distribution and display during the competition’s European leg.