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ALL / ZEEKER / BENTLEY MOTORS / RAYNERS PENN / SEAN McNEILL
Launching the Zeekr brand in Norway
After another agency had said it couldn’t be done, we delivered Zeekr’s Norway launch campaign in a remarkably short space of time.
This involved taking some existing animated out-of-home ads and adapting them heavily, with new images and new copy, as well as creating entirely new assets, all for a wide range of digital placements.
In some cases, we wrote bespoke headlines to reflect the environments, such as airports and railway stations. We even retouched Zeekr’s library images to make them look less Mediterranean and more Nordic.
In addition to all copywriting, art direction and design, we worked closely with the media planners, our digital production partner and the translation agency, with a looming deadline that afforded no margin for error. The result was a confident, multimedia campaign, delivered to all media owners without a hitch. The launch was a success.
To talk about how we could help you with your out-of-home advertising and campaign launch needs, please get in touch.
