We handle a wide range of communications and content for Zeekr Europe, covering virtually all media – including the point-of-sale design for their first two flagship stores in Stockholm and Amsterdam. Part of a strategy to sell direct to customers rather than via dealers, these city centre stores offer customers a chance to see the cars in the flesh and crucially, engage with this new brand for the first time.

For this project, we planned, designed and wrote all the materials for display in Zeekr’s first two city-centre flagship stores, working with overseas production partners to deliver two jaw-dropping fit-outs that befit the premium nature of the brand. We created materials for windows, floors and back-lit lightboxes, as well as interior and exterior walls, signposting the various parts of the store and directing foot-traffic. We also added press quotes and ‘Easter eggs’ – fun graphics hidden in out-of-the-way corners to keep visiting kids interested.

To talk about how we could help you with your point-of-sale needs, please get in touch.