Launching the Zeekr brand in Norway
After another agency had said it couldn’t be done, we delivered Zeekr’s Norway launch campaign in a remarkably short space of time. This involved taking some existing animated out-of-home ads and adapting them heavily, with new images and new copy, as well as creating entirely new assets, all for a wide range of digital placements. In some cases, we wrote bespoke headlines to reflect the environments, such as airports and railway stations. We even retouched Zeekr’s library images to make them look less Mediterranean and more Nordic.
Stunning flagship store refits for Zeekr
A new entrant into the competitive European electric car market, Zeekr is unusual in that in Sweden and the Netherlands, it sells direct to consumers, rather than through a traditional dealer network. We were briefed to elevate the interior spaces in the brand’s city centre stores in Stockholm and Amsterdam, transforming these iconic retail locations into branded destinations worthy of the electric age.
The ultimate brand book: the Bentley story, told over 200 pages
Born in 1919, Bentley Motors has a history that goes back more than a hundred years – yet like all modern luxury brands, it has its eyes firmly set on the road ahead. We wrote and designed Bentley: A Journey, the definitive source on Bentley’s past, present and future. We came up with the name and the concept for the book itself, developed the design concepts and wrote every article, also managing production and translation into multiple languages – ensuring Bentley’s story is now told all over the world.
Zeekr’s Diamond League sponsorship brought to life
With meetings all over the world, the Diamond League is one of the most important athletics competition series outside of the Olympics and World Championships. This made it an excellent springboard for the Zeekr brand to introduce itself to audiences across the globe. To make the most of this opportunity, we developed a range of ads, social content and promotional materials for distribution and display during the competition’s European leg.
How we supported the reimagining of Rayners Penn
We developed an entirely new brand to support the restoration and redevelopment of this stunning historic building, located just north of London. The project will take several years, with planning and paperwork forming as important a part of the process as the building work itself. To ensure it consistently conveys the highest levels of professionalism and respect for the site’s long history, the branding system we created drew directly on motifs seen in the stonework itself.
A suite of product brochures worthy of Bentley
We created Bentley’s entire suite of product brochures, developing a PDF template including hyperlinks for navigation within each document, as well as links out to key points in the customer journey, from the online Bentley Configurator to the dealer locator page on the Bentley website. As a result, Bentley’s brochures now work harder than ever before, not just to present the cars in style, but also to nudge every reader onwards to the next stage in the journey towards purchase.
Creating the Sean McNeil watch brand
For decades, Sean McNeill repaired watches in his studio in London’s Piccadilly Circus, without any serious effort at branding his services. When he chose to launch a watch of his own commemorating the success of the Leicester City football club, we developed a brand strategy, logo and all associated assets, covering usage in print and online to the dial of the watch itself.